Brand positioning, narrative strategy and creative execution.
We help businesses find the idea that makes them unmistakably themselves. Then bring it to life through their story, identity and behaviour.
Senior strategic thinking.
A healthy disregard for the obvious.
Your superposition is the unique position only you can take in your market. Tell a clear, compelling story, and you collapse into a category of one.
Trying to compete with everyone, businesses start to sound like everyone else.
What makes them different disappears. Customers struggle to see a reason to choose them, and the conversation comes down to price.
What do you stand for? What do you do differently? Where does that show up in the way you work?
We find the differences that matter to your customers. Then make them clear in your story, your internal and external communications, and your behaviour.
A clear story. A distinctive identity. A business that behaves in line with what it believes.
You’re no longer fighting everyone else for the same space. You’ve found a position only you can own.
Body Corporate had a compelling offer. Its brand sounded like everyone else.
We found the idea already at its heart: honest conversations, and the instinct to look after your own. That became Kandor.
A new name, story and identity challenged the category’s fixation on perks. Kandor stood for real progress, with values and principles that changed how the business spoke and behaved.
Results reported by Kandor following the repositioning.
“For the first time in years, I feel really proud to tell people what I do.”Vincent Freeman, Founder, Kandor
Tell us what you’re facing. We’ll explore how we can help.
justin@findyoursuperposition.com
5×